Tripathi even changed his publisher and hosted a big launch for the book in Delhi. It had to be reprinted a number of times to keep up with the demand. Ultimately, when the book was published in February 2010, it went on to become a huge commercial success.
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It included posting a live-action video on YouTube, and making the first chapter of the book available as a free digital download, to entice readers. Ultimately when his agent decided to publish the book himself, Tripathi embarked on a promotional campaign. After finishing writing The Immortals of Meluha, Tripathi faced rejection from many publication houses. He decided to base his story on a radical idea that all Gods were once human beings it was their deeds in the human life that made them famous as Gods. Tripathi had initially decided to write a book on the philosophy of evil, but was dissuaded by his family members, so he decided to write a book on Shiva, one of the Hindu Gods. Shiva decides to help the Meluhans in their war against the Chandravanshis, who had joined forces with a cursed Nagas however, during his journey and the fight that ensues, Shiva learns how his choices actually reflect who he aspires to be and how they lead to dire consequences. The Meluhans believe that Shiva is their fabled saviour Neelkanth. The story is set in the land of Meluha and starts with the arrival of the Shiva. The Immortals of Meluha is the first book of Amish Tripathi, first book of Amishverse, and also the first book of Shiva Trilogy.
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